Product Page Optimization
Test alternative screenshots, app previews, and app icons against your original App Store product page. A test shows up to three treatments (variants of the page) to a share of App Store visitors and compares their conversion rates with the original's. Tests and treatments are referenced by name or ID.
List & inspect
ascelerate experiments <bundle-id>
ascelerate experiments info <bundle-id> "Screenshot order"
info shows the test's state, traffic share, and dates, and each treatment with its locales and media per locale. Both commands accept --json.
Create a test
ascelerate experiments create <bundle-id> --name "Screenshot order" --traffic 50 --treatment "Map first" --treatment "Alerts first"
--traffic is the percentage of App Store visitors who see one of the treatments; it is split evenly among them, and everyone else sees the original page. --platform defaults to ios.
Treatments
ascelerate experiments treatments add <bundle-id> "Screenshot order" --name "Icon B" --app-icon AppIconB
ascelerate experiments treatments update <bundle-id> "Screenshot order" "Icon B" --name "Blue icon"
ascelerate experiments treatments delete <bundle-id> "Screenshot order" "Blue icon"
ascelerate experiments treatments remove-locale <bundle-id> "Screenshot order" "Map first" --locale de-DE
--app-icon tests an alternate app icon; it must be included in the live build as an alternate icon. A locale a treatment doesn't cover shows the original page, even to visitors in the test.
Media
ascelerate experiments media list <bundle-id> "Screenshot order"
ascelerate experiments media upload <bundle-id> "Screenshot order" "Map first" --locale en-US --display-type APP_IPHONE_67 01.png
ascelerate experiments media upload <bundle-id> "Screenshot order" "Map first" --locale en-US --preview-type APP_IPHONE_67 preview.mp4
ascelerate experiments media delete <bundle-id> "Screenshot order" <media-id>
Uploads work like custom product page media: images go to screenshot sets by --display-type, videos to app preview sets by --preview-type, and PRODUCT_PAGE_HEADER, APP_STORE_SEARCH_RESULTS, and APP_IPHONE_DUO go through the asset library. The treatment's locale is created on the first upload.
A new treatment locale starts as a copy of the original page's media: App Store Connect fills it with the current version's screenshots and previews. Uploads are added after that copy, so delete the copied screenshots you are replacing (media list shows their IDs).
Review, start & stop
ascelerate experiments submit <bundle-id> "Screenshot order"
ascelerate experiments start <bundle-id> "Screenshot order"
ascelerate experiments stop <bundle-id> "Screenshot order"
A test with new media needs App Review before it can start (info says so). submit creates a review submission with just the test and submits it. If a draft submission with other items already exists for the platform (for example an app version), the test is added to it and goes to review with them through apps review submit. Once the test is approved, start runs it; stop ends it. Results are shown in App Store Connect.
Update & delete
ascelerate experiments update <bundle-id> "Screenshot order" --traffic 30
ascelerate experiments delete <bundle-id> "Screenshot order"
Change one thing per treatment (for example the first screenshot, or the icon) so the result tells you which change made the difference.